EMBRACE A GIANT SPIRIT
Updated: Jun 19, 2020
Our Giant Opportunity
This new experience brand will be used by Tourism NI and Tourism Ireland to promote Northern Ireland on the island of Ireland and internationally with the aim of increasing visitor numbers and ensuring economic impact across all regions of NI.
Tourism NI tested a range of brands within our core markets (NI, RoI, GB, France, Germany, USA) and Northern Ireland – Embrace a Giant Spirit stood out as a the most popular and compelling concept reflecting our history, culture and people.
Tourism NI Chief Executive John McGrillen talks about the launch of the new experience brand, Northern Ireland - Embrace a Giant Spirit.